Your Organization’s Communication Strategy

A strong Case for Support helps donors, volunteers, staff, board members, and community partners understand why your work matters and why support is needed.

Whether you're preparing for a campaign, launching a major fundraising initiative, seeking community support, or refining your fundraising strategy, a Case for Support provides a consistent foundation for your fundraising communications. It can help align staff, board members, and volunteers around a shared message while making it easier to communicate your impact to donors, partners, and the broader community.

Organizations develop a Case for Support in different ways depending on their needs, capacity, and available resources. For organizations that prefer a more hands-on approach, we offer a workshop that guides your team through developing your own Case for Support using practical examples and exercises.