Your Organization’s Campaign Toolkit

Capital campaigns can provide the resources needed to expand programs, purchase facilities, complete capital projects, or invest in significant organizational growth. Before launching a campaign, however, organizations need to understand whether they have the fundraising capacity, donor support, leadership, and infrastructure required for success.

Assessing Campaign Readiness

Before committing significant time and resources to a campaign, it's important to understand your organization's strengths, opportunities, and potential challenges. We work with organizations to assess:

• Campaign readiness and organizational capacity.

• The strength of donor and community support.

• Fundraising systems and processes.

• Board, volunteer, and leadership involvement.

• Potential opportunities and risks that could affect campaign success.

Campaign Planning

Once readiness has been assessed, we work with organizations to develop a campaign strategy that reflects their goals, resources, fundraising capacity, and timeline. Depending on your organization's needs, this may include:

• Campaign strategy and work planning.

• Campaign Case for Support development.

• Prospect identification and donor analysis.

• Major gift strategy and donor engagement planning.

• Board and volunteer fundraising support.

• Campaign timelines, goals, and priorities.

Building Long-Term Fundraising Capacity

A successful campaign should strengthen an organization's fundraising capacity, not simply reach a financial goal. Throughout the planning process, we help organizations strengthen fundraising systems, donor stewardship practices, fundraising knowledge, and organizational readiness so the benefits extend beyond the campaign itself.